What I love about writing is that it exercises so many different parts of our brain. You need to know how to craft great sentences, you need to know exactly what you need to say – and then you need to think about how to frame that so it’ll resonate with what the reader needs to know.
Most people don’t learn this at school – which is why I provide courses that fill this gap. However, for those who want a free taste of what can be learned, you can read this article that I wrote for marketing.com.au on the top 6 writing tips for content marketing.